Food Marketing and Its Influence on Peoples’ Perception of Health

Assessing the extent to which marketing strategies and product packaging influences peoples’ perceptions of a food in terms healthiness was primary aim this study. To draw conclusions, casual comparative research, is used identify causative relationship between an independent dependent variable implemented. Each study’s 140 participants first asked compare nutrition labels two products select one that they believed healthier choice. The results for nutritional comparisons were considered be representative true health. Later, variable, introduced, again goods healthier. After viewing therefore strategies, majority indicated contained more elements strategic Since such selections often inconsistent with their sections, it uncovered exposure does have significant impact on how people perceive healthiness.